The gun industry is an innovative and invigorating space.
However, creating and operating a gun business isn’t easy. Gun businesses have been banned from major marketing, payment, e-commerce, and social platforms because of the vertical they operate in. Our industry has been left with product and marketing strategies that existed before the internet, which makes a hard task even harder: building and scaling a business.
It doesn’t have to be this way.
Gun owners and businesses want the tools and platforms that are necessary to thrive.
Tracer is here to do just that. We split our time doing two things: We consult with brands to design solutions that reach new and existing gun owners. And, we build products to broaden gun culture and fortify gun commerce.
We’re showing the world just how fun and fulfilling gun ownership and business can be. Join us as we build a more gun-friendly future, together.